ABOUT

Creative Direction and Photography

I work with individuals and brands on creative direction and photography at moments of change, when clarity of identity and visual coherence are more valuable than volume or speed.

My work combines authorship and image-making. I define the underlying direction of a project and translate it into photography, narrative, and visual systems that feel considered, cohesive, and culturally grounded. The emphasis is always on intent and meaning, not isolated assets.

I take on a limited number of commissions where trust, ambition, and authority are aligned. Projects are collaborative but selective, and are shaped to endure rather than respond to short-term trends.

Background

I trained in architecture at The Bartlett, UCL and the Royal College of Art, before moving into the creative and entertainment industries over fifteen years ago. This informs a holistic approach to photography and direction, considering structure, context, and long-term coherence rather than treating images as standalone outputs.

Author

I am the author of Losing Eldorado – Searching for the Soul of America, a narrative non-fiction work exploring American music, culture, and the mythology of the open road through a cross-country journey I made with my brother Jeremy in a 1982 Cadillac Eldorado.

The book is a study into the roots of American popular music and a love letter to the automobile. It also reflects a broader interest in place, identity, and cultural memory, concerns that continue to shape my photographic and creative work.